I was at the forefront of digital and have seen it drive customer-centric marketing faster and bigger.
Now more than ever, understanding the concepts behind the algorithms is helpful.
I learned skills in customer relationship marketing, brand advertising and digital marketing working with the greats.
I’ve been lucky enough to collaborate with talented people at global agencies Ogilvy and Wunderman. Founded Quizative with partners Adrian Capobianco and Adam Oliveira. As well, I worked with the grand dame of direct marketing - Fransi Weinstein - at Ogilvy, tattoo direct + digital, and Allison Laux Consulting. “Truly a partner”
I learned that ‘selling’ the client isn’t as good as collaborating with them. I also developed methods for engaging a complex mix of stakeholders from c-suite leaders, elected officials, bureaucrats, employees, external stakeholders to consumers. When listening to diverse voices with seemingly different opinions, themes emerge that are true for all.